Ferrara & Company

Built a new Flash-based website for Ferrara & Company that needed to be SEO friendly, encompass rich media, and provide the flexibility to swap any assets or text without code changes. Developed with ActionScript 3.0, XML-driven content, custom video players supporting both 16:9 and 4:3 aspect ratios, and SWFAddress for deep-linking SEO. The entire site functioned from within an XML configuration file, allowing for ease of update and maintenance without developer intervention.