General Atlantic

Built the General Atlantic corporate website via Tribal World Wide. The project demanded subtle attention to detail — translating designs into a user experience that felt genuine and simple enough to get the message across, yet elegant enough to provide real value. Approached with both responsive and mobile-first design, delivering content-led experiences optimized for each form factor. Desktop featured full Google Maps integration showing all global offices; mobile presented a curated list view for quick office lookup. The content-led approach allowed natural device-specific functionality without sacrificing the core experience.