Life Base for Women

Life Base for Women is an extension of media conglomerate Encompass Media, focused on the women’s market spanning fitness, salon, maternity, OBGYN, experiential, and event media. Brought in from inception to launch with full creative freedom, we established a brand image and online presence that evoked the brand mission. Defined a brand strategy to best introduce Life Base for Women, creating a WordPress-powered website with custom design that translated the mission statement into a visual identity across all touchpoints.