Bisquick Pancake Campaign — Forecast App & Invite Refresh
Bisquick (via MRM WorldWide) · Developer · 2010
The Situation
Bisquick needed interactive digital experiences to complement their campaign refresh — a desktop weather widget and an updated Facebook invite tool that let users invite friends over for pancakes.
Why It Mattered
The desktop app required real-time weather API integration rendered through playful pancake-themed designs, while the invite tool needed a complete visual refresh with bug fixes to the email service and letter alignment system.
The Approach
Built an Adobe Air desktop app using AS3 and the WeatherBug API that displayed weekly weather forecasts in pancake-themed designs for any zip code. Separately refreshed the Pancake Invite Facebook experience with updated assets, fixed email service integration, and improved pancake letter alignment.
The Result
Delivered two polished interactive experiences for the Bisquick campaign — a desktop weather widget and a refreshed Facebook invite tool — both extending brand engagement beyond traditional advertising.
Pancake Forecast Desktop App — Using the new assets from the campaign refresh and existing code libraries, we created an Adobe Air desktop app that gave you the weather for the entered zip code in pancake designs. The WeatherBug API was used to pull in the weather forecast for the week.
Pancake Invite Refresh — Part of the campaign refresh, we updated the existing assets and fixed bugs from the previous version, including the email service and better alignment of pancake letters. Used as part of a Facebook page to invite friends over for pancakes.
Designs by MRM WorldWide.