Ferrara & Company — Flash Website
Ferrara & Company · Developer · 2012
The Situation
Ferrara & Company needed a new website that was SEO-friendly, supported rich media including video, and gave them the flexibility to swap any assets or text without developer involvement.
Why It Mattered
Flash sites were notoriously difficult to make SEO-friendly, and the client needed custom video players supporting both 16:9 and 4:3 aspect ratios while keeping all content easily updatable.
The Approach
Built the site with ActionScript 3.0 and XML, with SWFAddress for SEO-friendly deep linking. Custom video players supported both 16:9 and 4:3 formats. The entire site functioned from within the XML, allowing the client to swap assets, text, and media without touching code.
The Result
Delivered a rich media Flash website with full SEO support via SWFAddress, custom dual-format video players, and complete content flexibility through XML-driven architecture.
This new Flash-based website needed to be SEO friendly, encompass rich media, and have the flexibility to swap any assets or text. The decision was made to go with ActionScript 3.0, XML, custom video players for both 16:9 and 4:3, and SWFAddress for SEO. The site fully functions from within the XML, allowing for ease of update and maintenance.
Designs by Ferrara & Company.