Martha Stewart — MSLO Media Kit
Martha Stewart (via Siite Interactive) · Developer · 2009
The Situation
Martha Stewart Living Omnimedia needed a comprehensive digital media kit — over 70 pages with Flash components, streaming video, and a custom CMS for content management.
Why It Mattered
The project's scale — 70+ pages, 2 Flash pieces, streaming video, and a custom CMS — combined with an aggressive deadline made this one of the most demanding builds, requiring rapid architectural decisions.
The Approach
With the aggressive deadline looming, quickly decided to build on PHP 5 and MySQL. Delivered a custom CMS allowing MSLO's team to manage all 70+ pages, integrated 2 Flash pieces and streaming video, all built to handle the scale of Martha Stewart's media presence.
The Result
Delivered a large-scale media kit on time with 70+ pages, custom CMS, Flash rich media, and streaming video — giving MSLO a comprehensive digital sales tool for advertisers.
With over 70 pages, 2 Flash pieces, streaming video, and the need to build a custom CMS, the new Martha Stewart Media Kit was quite the large-scale project. With an aggressive deadline looming, we quickly decided to build the site on PHP 5 and MySQL.
Agency & Designs by Siite Interactive.